The response to the youth hockey info tweet, he makes no case to deny cost. He mentions "sound business practice" in response to pricing. Everybody knows youth hockey is a business, no matter what level. The point is tier ll hockey programs are marketed as 503c, exempt from federal taxes as non-profit because, 'We don't profit'. Hefferan says every club has the same expenses. Right, so why do they continue to mark up pricing and pull everything in-house covered by "the brand". Why not let the consumers go the same route they did before clubs took full control and ownership of everything? Let them go outside the club and find the most cost effective options for gear, spirit-wear, uniforms, and memorabilia which works in favor of the consumer, not the club.
Yet he sends out his business practice warning to clubs who claim they are running a tier 1 comparable program and market themselves as elite. If they over price or gauge they can be disciplined accordingly. ALL clubs are over pricing, not just independents.