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NJ Youth Hockey Forum

Author Topic: Shifting From House To Travel Hockey = More Money  (Read 1184 times)


Well, no kidding.

I'm not sure what specifically prompted AAHA Director Glenn Hefferan's Tweet this past Friday but, parents do not leave house leagues for non-parent coaches in tier ll organized hockey. Nor do they leave for more practices. They leave because they and/or their kids want to play competitively at a higher level and travel. The former is not what drives cost or why the price index is so much more than 25 years ago. Clubs are raising prices every season and the vast majority of tier ll organizations are founded primarily on volunteer parent coaches. Clubs are branding and re-branding themselves keeping all aspects of their existence under one roof, ie. equipment, uniforms, spirit-wear, memorabilia etc. That's not how non-profits work, that is exactly how for profit business ventures exist.

Original tweet

Full context


Reply #1:
 May 13, 2019, 10:18:12 AM
I agree with Glen. People misunderstand what "non-profit" means.  It certainly does not mean the organization does not make a profit.  It has to do with how the organization is structured and how it distributes that profit.  Many youth hockey associations maintain a 6-figure bank balance.

I think the for profit clubs are simply responding to consumer demand. For profits are much more nimble and able to meet what the consumer wants with more consistency... at the same price. 

Reply #2:
 May 13, 2019, 10:34:59 AM
Then the service shouldn't be sold to the consumer as "we're non-profit. We don't make any money". That's exactly how tier ll clubs market themselves.


Reply #3:
 May 13, 2019, 11:41:09 AM
This is what prompted Glenn's Tweet. The link was in his post.

Early and Late Bloomers in Youth Sports: Lessons for Parents | MomsTeam


Reply #4:
 May 13, 2019, 11:59:43 AM
What does that * know about "sound business practices?"

ADMIN EDITED: Administrator removed unnecessary word.

Reply #5:
 May 13, 2019, 12:05:57 PM
The response to the youth hockey info tweet, he makes no case to deny cost. He mentions "sound business practice" in response to pricing. Everybody knows youth hockey is a business, no matter what level. The point is tier ll hockey programs are marketed as 503c, exempt from federal taxes as non-profit because, 'We don't profit'. Hefferan says every club has the same expenses. Right, so why do they continue to mark up pricing and pull everything in-house covered by "the brand". Why not let the consumers go the same route they did before clubs took full control and ownership of everything? Let them go outside the club and find the most cost effective options for gear, spirit-wear, uniforms, and memorabilia which works in favor of the consumer, not the club.

Yet he sends out his business practice warning to clubs who claim they are running a tier 1 comparable program and market themselves as elite. If they over price or gauge they can be disciplined accordingly. ALL clubs are over pricing, not just independents.


Reply #6:
 May 13, 2019, 03:05:20 PM
What are the various DVHL Tier II clubs charging for the 2019-20 season. Aren't most clubs around the $2,100 to $2,200 mark? Anyone (in DVHL) far off that mark?

And how does this compare to the NJYHL Tier II fees?


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